Optimizely is a powerful tool for scaling up your E-Commerce solution
Optimizely is used as our CMS for managing contacts and products and for displaying our web catalog and processing transactions. It takes …
Overview
What is Optimizely Customized Commerce?
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.
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Popular Features
- CMS (25)8.989%
- Website integration (24)8.787%
- Product catalog & listings (25)8.585%
- Product management (25)4.848%
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What is Optimizely Customized Commerce?
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.
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- Setup fee required
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.
What is Wix?
Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.
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- Tech Details
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What is Optimizely Customized Commerce?
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:
-Deploy branded headless content and commerce experiences using a single solution to modernize a brand
-Personalize, segment, and target experiences to consumers to maximize engagement and spend
-Leverage multisite capabilities for global brands and or brand expansion
-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences
-Integrate to external systems or compose unique solutions with Optimizely
Optimizely Customized Commerce Features
Online Storefront Features
- Supported: Product catalog & listings
- Supported: Product management
- Supported: Bulk product upload
- Supported: Branding
- Supported: Search & filter
- Supported: Mobile storefront
- Supported: Product variations
- Supported: Subscriptions & downloads
- Supported: Website integration
- Supported: Visual customization
- Supported: CMS
- Supported: Customer service tools
Online Shopping Cart Features
- Supported: Abandoned cart recovery
- Supported: Tax calculator
- Supported: Shipping calculator
- Supported: Integration with Amazon
- Supported: Integration with eBay
- Supported: Checkout user experience
Online Payment System Features
- Supported: PayPal integration
- Supported: Returns & refunds
- Supported: Single-click checkout
- Supported: eCommerce security
- Supported: Credit card transaction fee
- Supported: B2B features
eCommerce Marketing Features
- Supported: Promotions & discounts
- Supported: Personalized recommendations
- Supported: SEO
- Supported: Product reviews
- Supported: Social commerce integration
- Supported: Customer registration
eCommerce Business Management Features
- Supported: Multi-site management
- Supported: Order processing
- Supported: Inventory management
- Supported: Accounting
- Supported: Shipping
- Supported: Custom functionality
Optimizely Customized Commerce Screenshots
Optimizely Customized Commerce Competitors
Optimizely Customized Commerce Technical Details
| Deployment Types | On-premise |
|---|---|
| Operating Systems | Windows, Linux |
| Mobile Application | Apple iOS, Android |
Optimizely Customized Commerce Downloadables
Frequently Asked Questions
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.
BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.
Reviewers rate CMS highest, with a score of 8.9.
The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
Optimizely is used as our CMS for managing contacts and products and for displaying our web catalog and processing transactions. It takes in data from both our ERP system and our PIM system. We also utilize it for managing, implementing, and connecting our Punchout System. We have automated SQL api jobs that run to connect up our CMS to our ERP/PIM
- Job Management
- Contact Management
- User Impersonation
- Product List Management
- Brand vs Manufacturer vs Supplier Management
September 06, 2021
Overall, Truly Recommend It, but It Requires a Good Partner
Optimizely Commerce Cloud is a great digital experience platform (DXP) that enables companies to create a digital-first environment by combining commerce and commerce. Whether selling products or services, Optimizely Commerce Cloud provides tools for marketers to manage and update a site, leverage tools to drive personalization, and grow sales.
- CMS
- Shopping cart
- Customization
- Personalization
- More out-of-the-box features
August 20, 2021
A Very Flexible, Yet Easy Commerce Tool!
Optimizely Commerce Cloud is used by the company to publish catalogs/products to be sold on the B2C market.
- Bulk updates
- Related items
- Variants
- Warehouse management
- Product search in a catalog
- Products without variants
July 19, 2021
Flexibility Meets Efficiency
Optimizely Commerce Cloud is the platform upon which we have built a direct-to-consumer eCommerce website. It represents our brand to the end consumers and also facilitates the sale of products. All departments within the organization have a stake in the platform, but the primary interactions are within the Digital Marketing team, IT, and Product. Optimizely has given us an excellent balance between out-of-the-box functionality, and customization opportunities, which together allowed us to produce the eCommerce site we envisioned at an efficient pace, and to maintain and expand it on an ongoing basis.
- Building blocks: develop in reusable pieces, rather than developing every page individually
- Dynamic capabilities: data-driven and dynamic generation of content, rather than static
- Headless platform: integrating with other systems and channels is easy.
- Promos out-of-box capabilities are limited.
- Catalog audit history could be expanded.
- Talent pool for development could be expanded.
July 30, 2019
An insiders look at Episerver Commerce
As a client partner, we look for best of breed solutions for our clients to solve their business needs. We use and recommend Episerver Commerce to any client that is looking for a solution including content management and commerce. Having a single, unified platform to work with not only eliminates the data silos that often exist between commerce and marketing but allow for a more personalized and contextualized experience which drives order volume and increase customer retention.
- It integrates extremely well. It is very uncommon in today's digital ecosystem that e-commerce platforms stand alone. Most of them are ERPs, PIMs, CRMs, MAPs, etc., that power them. Episerver is built to allow for this level of integration and it makes the experience for the customer seamless.
- It's pluggable. Unique to Episerver is the ability to tack on their other SaaS products with ease. If you want to add AI, you simply plug it in and it simply works.
- It's fast. WIth eCommerce, speed is of the utmost importance. If the site is slow, users will abandon.
- APIs - Their APIs are improving and if you are utilizing Epierver FIND, it's like a dream to work with. If you are aren't, there is definitely some room for improvement under the hood.
- Commerce Manager - this is a legacy part of the product that is constantly being phased out (which is great). When it is gone, there will be a lot of happy folks :).
- Developer documentation. As with any platform, this is an area that is continually being improved.
October 19, 2017
Episerver with Ease
We use Episerver in running our online commerce site.
- Easily add new products
- Easily update products
- Easily find products
- Not always intuitive
- Slow initial setup
September 11, 2017
A great platform, but work to do on the commerce and catalog engine
Episerver is our e-commerce platform used by the e-commerce team. It's essentially in delivery for our B2C business and integration with our CORE ERP system. Having previously been on Magento, we were looking for a more intuitive e-commerce platform. One with a robust personalisation engine that focuses on content and was easier to use and integrate with. Episerver addresses all those needs, as well as being a stable platform hosted with Azure. We really struggled with Magento performance in the past.
- Personsaliation
- Content Management
- Account Management
- The commerce engine is not robust enough and we find this is not very user-friendly at all
- The promotion engine could use a more user-friendly approach and is very complicated to use
September 07, 2017
Better than the rest of the pack, but still a challenge to work with
We use Episerver Commerce to manage product libraries for several brands in a consumer facing environment, additionally, we use this in a customer/closed user group only facing role. We needed a framework that was flexible, supported multiple brands, languages, and currencies, as we're a predominately MS software user, this .NET package was a good fit for us.
- Very hard to call out any example of what Episerver Commerce delivers particularly well compared to other platforms
- Visitor groups is useful for targeting content
- Integration with inRiver PIM in DXC environment
April 17, 2017
Read What Episerver Did For My SMB
Episerver Digital Commerce powers Feizy.com. Feizy is one of the country’s largest manufacturers of fine hand-knotted, hand-tufted and power-loomed rugs. Administered by our marketing team and enabled by our IT group, the Episerver platform is Feizy's first foray into a rich, shoppable experience -- allowing our customers instant, self-service access to real-time inventory, pricing and account status. We are deeply dedicated to our customers, especially the design community; as artisans supporting other artists, Feizy chose Episerver for the robust toolset that would allow us to quickly and fully make our product discoverable and shoppable to the designer segment.
- Quick and easy access to make real-time content updates
- Comprehensive tracking and reporting of administrative and transactional events
- Seamless integration with other popular platforms for card processing, shipping and distribution, ratings and reviews and more
- Episerver Digital Commerce is brimming with valuable, useful tools. Organizing them all in an intuitive user interface is a challenge for any solution platform, and Episerver is no exception. Once you know your way around the system, it's easy to find what you need, but the initial journey can be a bit overwhelming. Be sure to partner with a qualified provider willing to handhold you through the integration and launch.
April 13, 2017
B2B User with Great Results
We are using Episerver Digital Commerce as our primary website CMS and product information systems. We drive a global website with all regions and multiple languages for all product groups. EPi creates a single place where we can manage and distribute content globally and consistently. This allows oversight by a small group and flexibility for our authors to drive personalization and increased customer focused materials.
- Manages our product data
- Personalizes content based on persona type
- Manages international sites including by region and language.
- Additional flexibility in setting up content blocks and web templates
- Increased options on managing persona's and personalization rules
- Increased number of potential systems to integrate with.
February 16, 2017
EpiServer - One of the best .NET CMS Platforms
It's used as a CMS platform for our public marketing and e-commerce websites. It is used by our consumer interactive group as well as e-commerce group. The number one problem it addresses was speed to make changes and roll out new content. Our previous systems were not efficient at allowing business users to author and publish content in a timely manner.
- Allows developers to create a highly customized platform without getting in the way.
- Pays a lot of attention to customer feedback, and rolls that into a product road map in relatively short timeframes.
- Provides a good UI to author content, which is always difficult to keep up if you have an in-house system.
- Tight coupling to database schema makes it difficult to deploy code with no downtime. This is on the product road map to fix, however.
- The e-commerce portion of the product still has some older implementation frameworks, so functionality between CMS and commerce is not always consistent.
February 16, 2017
Using Episerver Digital Commerce for B2B
Episerver Digital Commerce is used as our B2B eCommerce platform as well as for a CMS-only site for one of our brands. On the B2B side, it allows more than 10,000 customers to purchase our products in a secure, private portal. It is managed and used primarily by our marketing department, but customer service participated in user management and IT participates in the integration of Episerver with other systems.
- Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
- In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
- Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
- Cloud hosting -- generally the hosting service is good, but we do experieicne significant slowdowns when a new instance spins up.
- Customizable promotions -- the promotions function offers many out-of-the-box options, but, for us, required a lot of customization to create the types of promotions we regularly use; this may be because our focus is B2B.
- General out-of-the-box B2B features -- we are able to use Episerver quite well for our B2B needs, but our implementation partner had to do a fair bit of custom development to get us there.
February 16, 2017
How Episerver Digital Commerce Stands Out For Ecommerce
Episerver Digital Commerce is used by the Marketing Department to assist with ecommerce management. It assists with conversion tracking and reporting as well as POS processing.
- Tracks orders which helps with ecommerce order management.
- Assist with promotion code set up and sales for a better user experience on the site.
- Helps to create A/B testing scenarios.
- Can be too cumbersome from a navigation standpoint.
- Difficult to set up new users and manage user security/authority.
- It's expensive.